We as our client’s External Marketing Division provides marketing services to businesses on a contract basis. These services can include market research, advertising (print and digital), public relations, branding, and more. The benefits of outsourcing marketing include access to specialized expertise, cost savings, and the ability to focus on core business operations. Companies may choose to outsource certain marketing functions due to a lack of internal resources or because they want to gain access to specific skill sets.
A digital transformation strategy is a plan of action that helps organizations leverage digital technologies to improve their performance, competitiveness, and customer engagement. This strategy typically includes the implementation of new technologies, such as cloud computing, big data analytics, artificial intelligence, and the Internet of Things, as well as the re-engineering of business processes, organizational structures, and the culture of the company.
Some key steps in developing a digital transformation strategy include: